Doe Deere, Lime Crime founder, with her bold eye make-up and striking hair is not an introvert and neither is her brand. Lime Crime is active on Instagram. She believes that unique is the meaning to the world cult, and that you are providing something that can’t be provided by someone else. Crime Lime has been doing that since 2008, the market has changed a great deal and Doe Deere thinks it is important to be an individual and stand out.
Cruelty Free and Vegan 100%
These things reflect the personal attitude of Doe Deer when it comes to animal testing and the goals she has for Lime Crime. The brand is cruelty free and vegan because they do a lot of charity work related to animals.
Overcoming Entrepreneurial Mistakes
Doe Deere believes that mistakes are part of being an entrepreneur, the important thing is what is learned from those mistakes. There have been ups and downs for Lime Crime but they have improved as a company because of it.
Ultraviolet, the color of the year for Pantone is desirable. Doe Deere believes the color is the ultimate for the unicorn inspired brand. The company looks to expand into lilac, lavender and various other purple shades during 2018 beginning with the Venus three palette of eyeshadow.
Advice for Young Woman Starting Out in the Beauty Business
Doe Deere recommends that young women just starting out should always be on the lookout for things that are missing in the market and continuously think about innovation. It is important to consider what you like, and what you want and make it a reality. Always listen to yourself.
What Goes Into Creating Lime Crime Collection Items?
All of the formulations for Lime Crime was originally done by Doe Deere herself, but now there is a team that does the formulations. Products only make it if they are something everyone believes in, if it doesn’t work for the team creating it then it doesn’t make it into the line.
Lime Crime Creator’s Obsession with Whimsical Things
Doe Deere credits the times allowing for self expression for her love of all things whimsical. People are starting to realize that there is no need to conform thanks to social media. It is awesome to be different. The company gives unicorns a lot of focus since the brand is about owning being different and the creatures are unique.
Make-up Palette Popularity
The array of different colors means you can use one box to tell a story which is inspiring. The colors are focused to give a specific look. Grunge was the focus of the first Venus and purples, lavenders and neutrals are the focus of the last Venus. The mix allows the shades to be worn daily. Learn more: http://doedeerefam.com/