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The Appointment Of Luiz Carlos Trabuco Cappi Continues Mythical Dynasty At Bradesco Bank

June 6, 2018 • divinefuel

The success or failure of an organization is largely dependent on its leadership. Great and effective leadership can make an organization while poor leadership can break the same organization overnight. Leaders in an organization are responsible for providing direction, setting goals and ensuring that the goals are met within the designated timelines. Great leadership in an organization inspires confidence in the employees, investors and also the public.

Bradesco is a Brazilian bank that has benefited from the fruits of great leadership. The bank was established in the early 1940s by a revered Brazilian businessman and a leader, Amador Aguiar. During the time that he served at the bank, Amador nurtured a new breed of leadership that would take the bank into the future.

He recruited the likes of Lazaro Brandao and Luiz Carlos Trabuco Cappi who have remained loyal to the institution since the first day they started their career in banking. Under the great leadership, Bradesco bank was able to grow and dominated the Brazilian banking industry before they were overtaken by competitors in 2009.

Before then, Bradesco bank was the largest lender in Latin America with assets valued at over $400 billion. Currently, the bank serves more than 27 million customers who receive outstanding services in their numerous branches that are spread across the country. The bank offers various banking and insurance products through their Insurance and pensions division known as Bradesco Seguros.

Even with the modernization and stiff competition, Bradesco bank has managed to preserve a great culture that was cultivated by the founder of the bank. The bank values the welfare of their customers more than anything else. It is for this reason that the bank will stop at nothing other than providing the best services to their members.

Read more on Estadao.com.br

Besides taking care of the customers’ welfare, Bradesco bank is also known as one of the best employers. The management has cultivated an atmosphere where every employee working for the bank is considered as part of one larger family. The bank also motivates their employees by offering good pay and promotions for career growth.

In what is seen as a mythical dynasty, Bradesco bank preserves the top positions for their most experienced employees to occupy them. This was recently portrayed when the former chairman, Lazaro Brandao stepped down as the chairman of Bradesco bank. The 91-year-old chairman appointed Luiz Carlos Trabuco Cappi to be his successor as chairman.

Luiz Carlos Trabuco Cappi, who at the time served as the bank’s president, was forced to hold the two offices temporarily before the appointment of another president of the bank. However, the Brazilian banking regulations do not allow an individual to hold the offices of a president and chairman at the same time. So, Luiz Carlos Trabuco Cappi was given until March this year to announce the new president of the bank.

Several candidates, including seven vice presidents of Bradesco, expressed their interest in the top position. To many people’s surprise, Octavio de Lazari was announced as the next president of Bradesco bank. His appointment was affirmed during the March 12 shareholders meeting.

Learn more about Luiz Carlos Trabuco Cappi: http://www.meioemensagem.com.br/home/ultimas-noticias/2018/02/05/bradesco-anuncia-substituto-de-trabuco.html

Categories: Businessman, CEO

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