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Category: Fashion

Doe Deere

March 7, 2018 • divinefuel

Lime Crime is known all around the beauty community as one of the best companies for liquid lipsticks and most notably, the range of colors they offer. Lime Crime sells everything from lip glosses, eye shadow, hair dye, nail polish to eyeliner which are all vegan and cruelty free. They offer a wide range of “crazy” colors which is vastly different from most cosmetics companies that sell basic colors. Despite being widely known, most customers don’t know the main face behind the brand, Doe Deere. Doe Deere is the CEO and sole founder of Lime Crime. Doe was born in Russia but grew up in New York City where she studied fashion design at the Fashion Institute of Technology. In 2004, Doe started selling her clothes after dropping out of college. Her creations were one of a kind as she would design and make them herself and sell them through eBay, under the name Lime Crime. She created the name Lime Crime by just rhyming words together as they do in most fairytales. Within a year’s time, she was making a steady income but came up with the idea to branch out to cosmetics. Doe would model the clothes on her website but oftentimes had trouble finding crazy colors that matched her outfits, so she decided to create them herself. There was a time when she had doubts that the clothing line would be her forever career but once the cosmetics aspect of Lime Crime was developed, she never had any second guesses about her choice to leave college behind or move towards creating cosmetics. By 2008, Lime Crime was selling basic cosmetics and cosmetic accessories such as eye shadows, blushes, glitters, primers and brushes that were offered at an affordable price. Doe would promote her makeup line by making her own tutorials through YouTube and other online platforms such as blogging and online contests. By 2009, the company really took off from all the publicity and now has over 3 million Instagram followers alone! Doe doesn’t plan to stop there however, she plans on continuing to experiment with different themes and colors for the future generation that spend the majority of their life online. With the success that Lime Crime has had, Doe has given back to the community by supporting several charities such as Girls Inc., HOLA, Sanctuary For Families, Bidawee animal shelter, the Red Cross and Adopt NY.


Follow Doe Deere on Facebook.

Categories: Fashion

Scaling a New Business

March 16, 2017 • divinefuel

Many people today are excited about what technology is allowing them to do. Many people have dreams of trying to start a business for a variety of reasons. Not only does it help you in the short term, but it can also help in the long term as well. There are many young business owners who are trying to emulate the success of Fabletics. This is a company that has done a lot of work in recent years in the athletic apparel space. Not only that, but this company is a great blueprint for how to succeed in a short period of time. A lot of people today are excited about the changes that are being made in this area, and you can start to see why. Despite just starting out, Fabletics is already taking away market share from companies like Amazon.




For a small company like Fabletics, marketing is key to bringing in new customers. There are a lot of people who are excited about the changes that are taking place in this area. Not only that, but there are a lot of people who know about the company because of Kate Hudson. She is a person who has a huge network to draw from.  If you want to start investing for the future, she is the type of person that you should bring in to your business.




If you want to run your business the right way, you have to have your finances in order. Fabletics is a company that had to get creative in order to keep the business open for many years. Not only that, but the company truly cares about the lives of customers that it is interacting with. The company has had success in the athletic apparel space because of the innovation of their products and marketing. All of this is possible because the company invests a lot of money back into the business. If you want to start thinking of ways to take your business to the next level, Fabletics is a company that you should model. There are a lot of new business owners who are hoping that they can have success on this scale.


Final Thoughts


Overall, Fabletics is a great company that has started off well. With all of the changes recently, the company is looking to continue its aggressive growth plan. Not only that, but Fabletics is a company that truly cares about customers. If you want to start investing for the future, this is the type of company that you should model yourself after. In addition, the company truly cares about the impact they are making in the world. They have a lot of ways to give back to the local community, and they are excited about all of the changes that are being made to make things better.

Categories: Fashion