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Category: Millennials

Whitney Wolfe Reaches A Young Crowd Of Millennial Singles

June 16, 2017 • divinefuel

Whitney Wolfe is setting the stage for young adults to find their perfect match, whether it is a soulmate or a friend, through the company that she created called Bumble. She started with a dating app, but this young female entrepreneur has proven that Bumble is a company that has more in store than dating.

The buzz right now for Bumble is about the Bumble BFF app. This is something that allows people to make friends that will have no strings attached in concerns to dating. This is definitely something that if needed in social media because there are so many sites that have an ambiguous platform. There are apps like MeetMe that do not define whether it is a dating or a friendship app. Many people go on there and build profiles and they are trying to date even though other parties that are involved may not want to date.

The great thing about utilizing an app like Bumble is that this company is something that allows people to swipe away those that they may not be interested in building a relationship or friendship with. Once this is done they never have to worry about being contacted by this person again. This is something that Whitney Wolfe has implemented, and it has been doing quite well so far.

More than a hundred million matches have been made in combination with her Bumble dating and Bumble BFF apps. This is a clear sign that she was moving in the right direction when she created this world of social media apps for the new young millennial crowd.

There are some older people that are still convinced that they will find love through eHarmony or Match dating apps, but the young millennials have taken a chance and made a decision to give new apps like the one that Whitney Wolfe created a chance to help them expand their circle of friends.

For more information about Whitney Wolfe, just click here.

Categories: Dating App, Millennials

How to Increase Product Awareness and Brand Mentions Using Paid Podcast Adverts

May 9, 2017 • divinefuel

Brands spend millions and millions of dollars on marketing each given financial cycle. In as much as it pains them to chuck out the vast sums of money to support the marketing strategies, it is unavoidable. Marketing is often a very murky realm, at least when it comes to accurately measuring and quantifying the outcomes.

Investors feel more assured and confident deploying marketing tactics which have been scientifically researched and proven to be both, effective and cost-friendly. Here’s how you can capitalize on this interesting marketing approach which targets podcast listeners.

Scaling Up Advertising

Podcasts have been around for quite a while now and they’ve continued to attract a peculiar target. The folks who subscribe to podcasts are often of a particular age set. These millennials have been shown to be very receptive to the message relayed to them on their podcasts.

Today, the web is oozing with these audio websites and some of them have a massive following exceeding a million strong at times. What started out as a wild hypothesis by some industry insiders was eventually proven thanks to the partnership efforts of Edison Research Group and PodCastOne.

According to Bloomberg, PodcastOne is owned by the media billionaire and legendary visionary, Norman Pattiz. It funded the survey which took a month and a half to complete. Norman’s firm has in recent decades embarked on an ambitious plan to reinvent its business model PodcastOne has strived to look more towards going online.

The company now produces hundreds of independent production films, programs and other feature presentations on a weekly basis. Therefore, this research meant a lot to them and their strategies, moving forward.

Impressive Results

The research findings made it crystal clear that the use of podcasts paid adverts was a sure win for you and your brand. The study exposed the participants to products in a wide plethora of categories. The main entries included automotive products, groceries, financial services and products.

As already hinted, marketing is a broad, traverse endeavor which requires multiple aspects all coming together to achieve positive returns. To improve your brand’s recognition chances with consumers, it’s probably best if you tried podcast advertising.

About Norman Pattiz

Pattiz is the founder of Courtside Entertainment Group. He served as the company’s CEO in 2010. The previous year, 2009, had just witnessed the radio station owner, Norman gets honored with two coveted awards and mentions.

These were the National Radio Hall of Fame naming him as a farmer and receiving the Giants of Broadcasting Award issued by the Library of American Broadcasting. Norman is now retired and spends his golden days with the lovely wife, Mrs. Mary Turner at their beautiful Beverly Hills mansion.

Categories: Millennials