Canvassing may seem old-fashioned in the digital age that we live in but it is still an important tool in any campaign according to the makers of NGP VAN. NGP VAN provides software solutions to assist Democratic and progressive campaigns to gather and analyze data and has been used in many of the larger campaigns since 2008. While social media has changed campaigns and social advocacy in many considerable ways NGP VAN believes canvassing door-to-door is still one of the most important tools that can possibly be utilized.
Canvassing is a way to be able to discuss political and social issues that are affecting communities with potential voters in a personal way that will leave an impression. NGP VAN expresses the importance of making sure that voters don’t just feel talked to like they are watching a political ad on TV. When speaking to them they should know that their input is not only welcome but encouraged as well.
By using the tools available from NGP VAN canvassing routes can be created in an effective manner that takes into account the needs and preferences of those who are doing the canvassing. There are different considerations such as if the volunteers for the campaign have access to a vehicle and which areas they are willing to work and when. By keeping track of these variables in the way that NGP VAN does it makes it possible to cover more area and also ensure that homes don’t get repeat visits.
Many people may feel like they don’t have much power when it comes to participating in the democratic process but NGP VAN aims to help ease these fears. Getting involved in politics personally can be as easy as contacting your local campaign headquarters and asking how you can help or even just taking the surveys that can be found online. Women and those involved in the LGBT community are especially urged to participate as there are many issues happening during the current administration that are impacting their lives more than others. Achieving equality is becoming more important to fight for and NGP VAN recognizes the potential impact of politics.