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Category: Women in Business

Lime Crime Creator Doe Deere: Passonate About Individuality

April 27, 2018 • divinefuel

Doe Deere, Lime Crime founder, with her bold eye make-up and striking hair is not an introvert and neither is her brand. Lime Crime is active on Instagram. She believes that unique is the meaning to the world cult, and that you are providing something that can’t be provided by someone else. Crime Lime has been doing that since 2008, the market has changed a great deal and Doe Deere thinks it is important to be an individual and stand out.

 

Cruelty Free and Vegan 100%

 

These things reflect the personal attitude of Doe Deer when it comes to animal testing and the goals she has for Lime Crime. The brand is cruelty free and vegan because they do a lot of charity work related to animals.

 

Overcoming Entrepreneurial Mistakes

 

Doe Deere believes that mistakes are part of being an entrepreneur, the important thing is what is learned from those mistakes. There have been ups and downs for Lime Crime but they have improved as a company because of it.

 

Beauty Trends

 

Ultraviolet, the color of the year for Pantone is desirable. Doe Deere believes the color is the ultimate for the unicorn inspired brand. The company looks to expand into lilac, lavender and various other purple shades during 2018 beginning with the Venus three palette of eyeshadow.

 

Advice for Young Woman Starting Out in the Beauty Business

 

Doe Deere recommends that young women just starting out should always be on the lookout for things that are missing in the market and continuously think about innovation. It is important to consider what you like, and what you want and make it a reality. Always listen to yourself.

 

What Goes Into Creating Lime Crime Collection Items?

 

All of the formulations for Lime Crime was originally done by Doe Deere herself, but now there is a team that does the formulations. Products only make it if they are something everyone believes in, if it doesn’t work for the team creating it then it doesn’t make it into the line.

 

Lime Crime Creator’s Obsession with Whimsical Things

 

Doe Deere credits the times allowing for self expression for her love of all things whimsical. People are starting to realize that there is no need to conform thanks to social media. It is awesome to be different. The company gives unicorns a lot of focus since the brand is about owning being different and the creatures are unique.

 

Make-up Palette Popularity

 

The array of different colors means you can use one box to tell a story which is inspiring. The colors are focused to give a specific look. Grunge was the focus of the first Venus and purples, lavenders and neutrals are the focus of the last Venus. The mix allows the shades to be worn daily. Learn more: http://doedeerefam.com/

Doe Deere in ‘LimeCrime’

January 23, 2018 • divinefuel

Doe Deere in ‘Lime Crime’

“Lime Crime” is a fashion company that was established in 2008, located in Los Angeles, California in the United States. The brand is widely accepted by color lovers who call themselves “unicorns.” Lime Crime brand is mostly internet-based, meaning clients may order services from the comfort of their houses or wherever they will be. Bright makeups that go against all rules are manufactured, and they satisfy the clients of this brand. The brand aims at revolutionizing the makeup industry. They want to appeal to their customers uniquely. The brand desires to relate the colors with the customers’ feelings expressed on their faces! On top of these unicorns is Doe Deere who is the founder of the company.

Doe Deere is a Russian-born who moved to the United States where she established herself as a fashion lover. Her first stop in the US was New York, and here she studied music. Music was her dream career, but she did not end up being a musician. Music gave her lessons on how to market products and services. Music can be said to have played a crucial role in her life as a fashion lover. She saw her love for color begin when she was a child. She would smear herself with colors: on clothes, hands, and accessories. Sometimes, she would use her mother’s makeup.

Speaking to Guest of a Guest, Doe Deere narrated her journey that started since childhood. She wanted to be a businessperson when she grows up. At 13 years old, Doe Deere sold sticker tattoos to her classmates. She was so enticing that her colleagues got attracted to her tattoos. Doe Deere loves giving mental support to female entrepreneurs through her social media accounts especially Instagram. Doe Deere regularly speaks at public events like Vegas Nay’s Stardust Tour and PHAMExpo. In such circumstances, she encourages women to be focused on their ambitions in life.

Doe Deere is a married woman. She met with the man who was to be her husband in the New York band. They were both parties to this group. It looks like the two loved colors. This is because her husband is the president of Lime Crime Company. It is a lovable family that can be an excellent example to other couples. Doe Deere is a great woman having been named one of the Top Inspiring Women Entrepreneurs by the Self-Made magazine.

Her success was not easy though. She took longer to launch the Lime Crime Company because she spent more time searching for bright makeups that would fit bright attires. She started the brand after finding out that ‘lime crime’ was the appropriate name for her eBay store. So, as you see her bright and pretty face on Instagram or any other media, know that this is a lady who has fought for her place and inspired many.Learn more:  https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/