How Alejandro Betancourt Lopez contributed to the success of Hawkers Co.
do Alejandro Betancourt Lopez is a renowned entrepreneur, investor and corporate executive from Venezuela, South America. He is the president of Hawkers Co, one of the leading sunglasses companies in the world. Leopoldo attended the Suffolk University of Massachusetts, where he graduated with a double major in economics and business administration.
After his undergraduate degree, Alejandro Betancourt landed a job at an oil company that operates in America, the Middle East and Africa and was the business manager for Latin America. He has also worked with other big companies, including BGB energy, which operates in partnership with Kawasaki Heavy Industries.
Leopoldo Alejandro Betancourt Lopez joined the Hawkers Group as an investor. The company originally was established by four friends from Spain. Before they started selling their own sunglasses, they imported them from a popular California-based company called Knockarounds. The sales were going well, but the expenses became overwhelming as they expanded their market scope. That was when they reached out to Alejandro to work with them as their financial manager. With Leopoldo Alejandro Betancourt Lopez’s vast experience in business and a perfect marketing strategy even on social media, Hawkers Co quickly gained a decent market share. He pushed them to offer more transparency on their customer service department, and proper communication to customers in case a problem arose in the shipment of their orders and more
Hawkers boast of producing eco-friendly sunglasses. Both the sunglasses and the packaging they come in are manufactured from sustainable materials, which are a great selling point for them. Through his prowess in marketing, the brand has gone international and makes millions of dollars annually. It is embraced by celebrities like Nicky Romero, Felipe Massa and Usher. They also market by word of mouth and work with influencers on college campuses. Leopoldo Alejandro Betancourt Lopez is the major shareholder, with more than 50 percent of the company’s shares.